We know things can sometimes get out of hand when you drink.
We aim to make your good times unforgettable
and create awesome memories that last a lifetime.
That’s why we designed Responsible Party.
OUR GOAL IS A SIMPLE ONE.
To make sure your parties are fun from start to finish and create awesome memories that last a lifetime. We know things can sometimes get out of hand when you drink. That’s why we designed Responsible Party.
We’ll help you enjoy life to the fullest, without overdoing it or binge drinking. We’ll be there for you and join the party while making sure you can enjoy yourself responsibly. You’ll get all the tools you need to learn how to drink and party safely. Because we believe we can make a difference and offer a better way for everyone to enjoy our world.
When you think about a Responsible Party, think about spending it with different personalities and making lifelong international friendships.
We’re here to make your good times unforgettable.
WHAT we DO:
RAISING AWARNESS ON BINGE DRINKING EFFECTS
REDUCING ALCOHOL RELATED HARM DURING EVENTS
It’s about promoting a balanced lifestyle and empowering young adults to decide for themselves. Responsible Party is a non-branded programme that can be activated during any event. It is a label that provides a safer and more responsible environment for young adults.
At every event, we act to ensure people feel good and have fun; providing the relevant information, water and tools so that each individual can make the right choices.
Born from the idea that events are even better if they are enjoyed responsibly, Responsible Party has from the start been the leading pan-European programme tackling binge drinking among young adults — and still is.
Collaboration with Lausanne
It all started as a collaboration between Pernod Ricard and the Ecole Hôtelière de Lausanne. The school was working on a compilation of best practices on responsible consumption during student events.
Partnership with ESN
Created in partnership with Erasmus Student Network, an EU-funded non-profit
Responsible Party is today a unique program which actively fights against the
misuse of alcohol.
THE WAY WE DO IT
in people we trust
Responsible Party empowers
young adults to raise awareness amongst their peers. In the end, party-goers are the only ones to decide for themselves. So everyone can actively engineer memorable events. Today, it’s about 15 000 party-goers who took care of you and your parties.
making sure events run smoothly
Responsible Party ensures the availability of free water at all its events. By distributing water, along with informative and responsible material and nice goodies, the Ambassadors inform their peers how to make responsible decisions and enjoy alcoholic beverages responsibly. Ensuring the event runs smoothly.
& cool mindset
Working with a peer to peer approach, we are never killjoys but cool and friendly people acting to make good times memorable. Creating good times where different personalities meet and lasting international friendship get started – that’s what we’re about.
Impossible to run a physical party? Stay motivated: join us on Facebook and Instagram to discover our energetic & engaging digital campaigns. Whatever the context, stay tuned and share positive vibes.#SharingGoodVibes our first activation was developed during Covid-19, it connects people up around Responsible Party’s values and mindset.
we <3 our planet
Responsible Party empowers party-goers as well as its Ambassadors so they can actively engineer memorable events.
As Today is already Tomorrow, As we believe we can make a difference and help bring about a better world, we host responsibly, for our guests and our planet, to have a more sustainable party by creating less waste.
We love our planet and place a premium on sustainability. We take a 360° approach and together with our partners we are committed to building a more sustainable and healthy future with young people and for young people, by avoiding unnecessary objects and promoting a way of life that respects people and the environment.
What we've done
WE CREATE MEMORIES
To date, more than 470.000 young adults have experienced the Responsible Party phenomenon in 33 countries. This comes to millions of hours spent celebrating, dancing, socializing and maybe more importantly: creating memories.
Responsible Party was scientifically and independently evaluated by the French Foundation for Alcohol Research. More than 42,000 university students replied to the questionnaire.
consider it useful
reported a modification
of their alcohol-related behaviors
considered that distribution of water and
responsible drinking message as clear and useful
WE AIM TO
The program is tailor-made and built together with our partners.
It is implemented in cooperation with people acting for the common good
— and if it works, it is thanks to two-way collaboration.
LEARN MORE ABOUT ESN
LEARN MORE ABOUT ONE YOUNG WORLD